The goal of this project was to design a product focused on a specific target group of people.

This was a group collaboration and consisted in the study of a concrete person positioning her in a segment of the population, the analysis of this target audience and the development of a product that meets her needs.

Once the analysis is complete we conclude that our target group were the "sense girls", so we did an indepth study on them and began a research analysis and a concept development.

Finally we design Tulip, a backpack for frequent use, adjustable for the bicycle, functional, handmade and customizable.